Angler loading a rooftop cargo box on a pickup beside a river at dawn
Work / Featured

First light.

Sage Fishing — Fly Reel

Client
Sage Fishing
Deliverables
Lifestyle photo · Studio product · Video
The brief
Launch a new fly reel

Sage Fishing had a new fly reel and needed the world to want it. We gave them photo and video that sell it twice: once in the hand, on a trout river at first light, and once as an object, lit on black in the studio.

One shoot, one look, every format the launch needed. Mist off the water and sun through the pines for the lifestyle work. Machined bronze and clean reflections for the product shots. Motion to carry it all into video. The reel is the hero in every frame, even when it's the smallest thing in it.

PhotoLifestyle and studio product
VideoLaunch video content
One crewStills and motion, same day, same look
Beyond the car

Same standard.
Any product.

Ten years of launching vehicles taught me how to make a product the hero: light it right, put it where it belongs, and give the brand team every asset the launch needs. That works for a fly reel as well as it works for a pickup.

Outdoor, sporting goods, lifestyle and consumer products, in photo and video. One crew, one shoot, one look across stills and motion.

Let's
shoot.

Have a vehicle, a product launch, or a content program to shoot? Tell me the brand, the timeline and where the images will run.

Start a project john@johnmurphyphotography.net