BIGGER IS BETTER - STAND OUT IN A BIG WAY

John changed over to the Hasselblad X2D & 907X 100MP digital medium format cameras in 2024. Both Hasselblad Camera Systems are built using full-frame Medium Format sensors 2.5 times larger than the ones found in high-end DSLRs. Sensors this large deliver a powerful combination of the highest possible resolution together with large, high dynamic range pixels and exceptional wide angular response. Hasselblad is quite literally the best of all worlds when it comes to digital image quality. Balancing colors is equal parts art and science. The folks at Hasselblad have been working for over four decades to achieve perfection in colors across hardware and software, and the Hasselblad System is a direct reflection of that. You won’t find better color depth or rendering than with an this system. Using large sensor technology, the Hasselblad Camera System delivers unparalleled dynamic range, retaining unmatched detail in both highlights and shadow

WHAT THE WORLD’S BEST PHOTOGRAPHY IS MADE OF

John uses Leaf Shutter lenses that are an unrivaled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch. Not only that, but the perspective retention and visual impression of a medium format capture is head and shoulders above smaller sensor photography. When you see it, you know.

"I use Hasselblad because it's the best. I just can't afford not to." - John Murphy